The municipality of Rotterdam wants her city to be an attractive city for the inhabitants, workers, entrepreneurs, students and visitors. The Economic Development Board Rotterdam supports this ambition and started the project Economics of Beauty to support the municipality with the realisation of this ambition. David Dooghe is a member of the team Economics of Beauty.

The project Economics of Beauty starts of the hypotheses that the quality and the beauty of the inner city has an economic surplus value. The team Economics of Beauty will work an empiric and numerous support of this hypotheses and translate this to plan of action. What manifest actions and measures need to be taken en who (public & private sector, institutions,...)  is leading in the different parts of this process?

Related project: P25_ the Vibrant City

2o11, Rotterdam, The Netherlands