The municipality of Rotterdam wants her city to be an attractive city for the inhabitants, workers, entrepreneurs, students and visitors. The Economic Development Board Rotterdam supports this ambition and started the project Economics of Beauty to support the municipality with the realisation of this ambition. David Dooghe is a member of the team Economics of Beauty.
The project Economics of Beauty starts of the hypotheses that the quality and the beauty of the inner city have an economic surplus value. The team Economics of Beauty will work an empiric and numerous support of this hypotheses and translate this to plan of action. What manifest actions and measures need to be taken en who (public & private sector, institutions,...) is leading in the different parts of this process?
Related project: P25_ the Vibrant City
2o11, Rotterdam, The Netherlands
By quantifying the investments, the report concludes that after a period of 15 years every euro invested in quality, produces 2,6 euro. The main effects that add to this return are:
- An attractive space invites visitors to stay longer; this results in a higher profit for entrepreneurs (shops, catering industry) in the city.
- People attract people and this results in less vacancy in the city.
- A higher quality of the surrounding area and a lower rate of vacancy results in higher value of the real estate.
The report (in Dutch) can be downloaded here.
The report is in co-operation between: Leendert Bikker, Tjistke Cieremans, David Dooghe, Sjarel Ex, Hans Huurmans, Steven Lak, Marc van Staveren, Albert Thissen and Jaqueline Veenendaal.